Why standards are important

Philadelphia’s digital standards provide the design, code, and content guidelines for City websites. These standards were created by the Office of Open Data and Digital Transformation for people who are designing, creating, and writing for the City of Philadelphia. Standards allow as many people as possible to access City information. Standards also help outside vendors and individual departments, offices, commissions, and agencies create a consistent identity for the City of Philadelphia.

These standards are divided into guides for:

• Design and Development: the visual branding elements and tools that define how City websites should look and function.
• Content: all the information you need to write for City websites.
• Analytics: as part of the City’s commitment to open data, we employ a Unified Web Analytics Strategy and have included the necessary code for employing it.

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