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Color palette

The color blue is an essential part of the City’s visual identity. It’s synonymous with being trustworthy, dependable, and secure. Combined with shades of gray and white, the palette provides a welcoming feeling that’s easy to read, clean, and simple.

Use the accent colors to add some pop and draw attention to certain elements. Always use the accent colors sparingly.

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dark-ben-franklin-blue
#0f4d90
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ben-franklin-blue
#2176d2
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light-ben-franklin
#96c9ff
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electric-blue
#25cef7
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bell-yellow
#f3c613
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flyers-orange
#f99300
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kelly-drive-green
#58c04d
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light-bell
#ffefa2
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light-red
#fed0d0
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light-kelly-drive
#b9f2b1
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light-blue
#DAEDFe
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phanatic-green
#3a833c
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love-park-red
#cc3000
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pride-purple
#9400c6
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black
#000000
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dark-gray
#444444
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medium-gray
#a1a1a1
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sidewalk
#cfcfcf
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ghost-gray
#f0f0f0