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Digital Standards

Color palette

The color blue is an essential part of the City’s visual identity. It’s synonymous with being trustworthy, dependable, and secure. Combined with shades of gray and white, the palette provides a welcoming feeling that’s easy to read, clean, and simple.

Use the accent colors to add some pop and draw attention to certain elements. Always use the accent colors sparingly.

A
Fail
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Fail
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Pass
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Pass
dark-ben-franklin-blue
#0f4d90
rgb: (15, 77, 144)
cmyk: (90%, 47%, 0%, 44%)
hsv: (211°, 90%, 56%)
A
Fail
A
Fail
A
Pass
A
Pass
ben-franklin-blue
#2176d2
rgb: (33, 118, 210)
cmyk: (84%, 44%, 0%, 18%)
hsv: (211°, 84%, 82%)
A
Pass
A
Pass
A
Fail
A
Fail
light-ben-franklin
#96c9ff
rgb: (150, 201, 255)
cmyk: (41%, 21%, 0%, 0%)
hsv: (211°, 41%, 100%)
A
Pass
A
Pass
A
Fail
A
Fail
electric-blue
#25cef7
rgb: (243, 198, 19)
cmyk: (0%, 19%, 92%, 5%)
hsv: (48°, 92%, 95%)
A
Pass
A
Pass
A
Fail
A
Fail
bell-yellow
#f3c613
rgb: (243, 198, 19)
cmyk: (0%, 19%, 92%, 5%)
hsv: (48°, 92%, 95%)
A
Pass
A
Pass
A
Fail
A
Fail
flyers-orange
#f99300
rgb: (249, 147, 0)
cmyk: (0%, 41%, 100%, 2%)
hsv: (35°, 100%, 98%)
A
Pass
A
Pass
A
Fail
A
Fail
kelly-drive-green
#58c04d
rgb: (88, 192, 77)
cmyk: (54%, 0%, 60%, 25%)
hsv: (114°, 60%, 75%)
A
Pass
A
Pass
A
Fail
A
Fail
light-bell
#ffefa2
rgb: (255, 239, 162)
cmyk: (0%, 6%, 36%, 0%)
hsv: (50°, 36%, 100%)
A
Pass
A
Pass
A
Fail
A
Fail
light-red
#fed0d0
rgb: (254, 208, 208)
cmyk: (0%, 18%, 18%, 0%)
hsv: (0°, 18%, 100%)
A
Pass
A
Pass
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Fail
A
Fail
light-kelly-drive
#b9f2b1
rgb: (185, 242, 177)
cmyk: (24%, 0%, 27%, 5%)
hsv: (113°, 27%, 95%)
A
Pass
A
Pass
A
Fail
A
Fail
light-blue
#DAEDFe
rgb: (218, 237, 254)
cmyk: (14%, 7%, 0%, 0%)
hsv: (208°, 14%, 100%)
A
Fail
A
Fail
A
Pass
A
Pass
phanatic-green
#3a833c
rgb: (58, 131, 60)
cmyk: (56%, 0%, 54%, 49%)
hsv: (122°, 56%, 51%)
A
Fail
A
Fail
A
Pass
A
Pass
love-park-red
#cc3000
rgb: (204, 48, 0)
cmyk: (0%, 76%, 100%, 20%)
hsv: (14°, 100%, 80%)
A
Fail
A
Fail
A
Pass
A
Pass
pride-purple
#9400c6
rgb: (148, 0, 198)
cmyk: (25%, 100%, 0%, 22%)
hsv: (285°, 100%, 78%)
A
Fail
A
Fail
A
Pass
A
Pass
black
#000000
rgb: (0, 0, 0)
cmyk: (0%, 0%, 0%, 100%)
hsv: (0°, 0%, 0%)
A
Fail
A
Fail
A
Pass
A
Pass
dark-gray
#444444
rgb: (68, 68, 68)
cmyk: (0%, 0%, 0%, 73%)
hsv: (0°, 0%, 27%)
A
Pass
A
Pass
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Fail
A
Fail
medium-gray
#a1a1a1
rgb: (161, 161, 161)
cmyk: (0%, 0%, 0%, 37%)
hsv: (0°, 0%, 63%)
A
Pass
A
Pass
A
Fail
A
Fail
sidewalk
#cfcfcf
rgb: (207, 207, 207)
cmyk: (0%, 0%, 0%, 19%)
hsv: (0°, 0%, 81%)
A
Pass
A
Pass
A
Fail
A
Fail
ghost-gray
#f0f0f0
rgb: (240, 240, 240)
cmyk: (0%, 0%, 0%, 6%)
hsv: (0°, 0%, 94%)
Social Media Typography