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The City of Philadelphia’s logo is the most visible representation of the city, its people, and its visual identity. The logo is a valuable asset that must be used consistently in the proper, approved forms.

There are two color versions of the City of Philadelphia logo provided. Consider context, contrast with background color, and surrounding imagery when selecting which version to use.

The bell icon should always be yellow, unless the entire logo must be one color. In those cases, use the black and white logo.

Guidelines for using the City of Philadelphia logo:

  • Don’t recreate, crop, or reconfigure logo artwork.
  • Logo artwork must be uniformly scaled.
  • Logo artwork should appear against a solid background.
  • Don’t put a white box around the logo when placed on a dark background.
  • Don’t reproduce the logo in colors other than those specified.
  • Don’t add drop shadows.
  • Don’t change the orientation of the logo.
  • Don’t put text on top of logo.