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Digital Standards

Imagery

Carefully considered photography brings another dimension to the City’s brand identity. Pictures should be expressive, show real people and emotions, and be cropped for greatest effect. Aim for a photojournalistic approach, creating a sense of place, and showing real-life interactions between people. Never use a photo that’s contrived or cliched. Dynamic lines, angles, and cropping give images personality.

Guidelines:

  1. Images must be at least 300 dpi.
  2. Must use imagery that is not visibly dated.
  3. Must be photographs that have been taken in Philadelphia.
  4. No cell phone pictures.
  5. Add photo credit where photo credit is due.
Typography Logo